From search and retail media to measurement and regulation, we share the seven trends that will shape media over the coming ...

Brands use consumer behavior analytics to understand purchasing patterns. This data drives decisions and strategies to ...

From superhero blockbusters to romantic comedies, Scotland has become an increasingly familiar filming location.

From trying on sneakers in your living room to exploring a new car parked virtually in your driveway, AR wasn’t just a ...

What’s the best movie I can watch on Netflix? We’ve all asked ourselves ... cultural phenomenon the likes of which neither jaded marketing consultants nor armchair pundits could’ve expected ...

"Extreme" weather knocks out Scotland's Hogmanay plans. Netflix bosses versus Wallace ... Gear advertisements and other marketing efforts towards your interests. To learn more about how we ...

I’ve been fan of IndyCar racing since I was nine years old. Viewing the 1964 Indy 500 live on a closed circuit black and ...

WWE Raw debuts tonight on Netflix, a platform with more than 282 million worldwide subscribers -- the first time in 30 years ...

It's strange, but the loser of the two biggest matches on the Netflix debut could headline Wrestlemania against each other. Both of these guys are stars and are probably as hot as they've ever been.

Certain platforms have been better at monetizing this content than others. At the head of the pack is Netflix, where Parrot estimates that anime contributed $2.07 billion in global revenue in 2023.

Here’s how it works. First, there’s the “Standard with Ads” plan, which costs $6.99 per month and allows you to watch the vast majority of the Netflix library on two supported devices at a ...

WWE Raw will premiere on the Netflix streaming platform Monday night and those in the Netflix boardroom already know how they will judge the viewership success ...