As we approach 2025, I gathered insight from marketers about the changes they anticipate. The executives provide insight on ...

Get ready for the future of paid media campaigns. Dive into the game-changing developments this year, from AI advancements to ...

WSFS Financial, the parent company of WSFS Bank, hired marketing leader Lynn Hobson as chief marketing officer. WSFS’ former ...

To mark the end of 2024 and celebrate its successes, we’ve compiled the most-read Marketers on Fire profiles of the year.

Micro-influencers are transforming the marketing landscape by driving more authentic and highly-engaged consumer interactions ...

Trust is the currency of 2025. As AI becomes more integrated into marketing, companies must be transparent about how these systems work and what data they use. Clear communication, robust privacy ...

Key areas of buyer interest include retail media, streaming TV, influencer marketing, and AI, industry insiders say.

Building a skincare brand that resonates with consumers and earns the respect of dermatologists, aestheticians and industry ...

Read more about the appointment of marketing communications executive Celso Puente as CGI's vice president of global analyst relations.

A wave of M&A deals in areas like influencer marketing, talent management, and podcasting show the parts of the creator ...

For-profit consultants across the country make millions each year by charging military veterans for help in filing their ...