Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as ...

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Advertising on social media platforms such as Facebook and Instagram is a common marketing strategy for many businesses.

Is engagement the equivalent of a “digital smile” in pharma marketing, or have we been ... feed the sales funnel. About the author Amanda Barrell is a freelance health and medical education ...

Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...