Marketing and product teams must speak the same language to align on their goals, key metrics and indicators of success along ...

Streamlined reporting can be achieved by focusing on use cases, data governance, automation and advanced analytics.

Mistakes in conversion rate optimization (CRO) can be costly, especially for ecommerce businesses aiming for sustained growth ...

Let’s take a look at how some brands are leveraging experiential marketing to connect with their audiences. By understanding and addressing customer needs, these companies have not only differentiated ...

marketing, and rewards, it became clear how this strategy is shaping the future of customer engagement. Here’s what brands can learn from their approach. Capital One’s relative youth as a ...

A content marketing ... a customer. Knowing this, you’ll want to set content marketing KPIs that help stakeholders understand how assets are performing according to the buyer’s journey stage ...

In response to the profound economic changes brought on by the pandemic, Mayor Breed launched a Roadmap to San Francisco’s Future, a comprehensive plan to reinvigorate downtown and reaffirm San ...

Here's a framework to analyze user sophistication, prioritize high-intent keywords and engage all decision-makers along the customer journey.