With their hands-on involvement, celebrities are proving their brands can grow beyond fandoms to make a lasting mark Korean ...

Days before New Year’s Day, grief and sorrow gripped South Korea following a tragic plane crash at Muan International Airport ...

Others who gave money include Jin from girl group Lovelyz, rapper DinDin and comedienne Park Na-rae. Read more at ...

With the next season of “Squid Game” about to air, a Korean American writer shares her experience of a group tour in Korea based on the popular streaming genre.

Singapore’s adaptation of Korean hit game show 'I Can See Your Voice' invites viewers to solve a musical mystery.

Following the tragic Jeju Air crash, Korea entered a weeklong national mourning period. While the entertainment industry canceled numerous events to show respect, some celebrities faced backlash ...

Actors Kim Soo Hyun, Kim Go Eun, Kim Tae Ri, Jim Ji Won and Jung Hae In emerged as winners at the 2025 Korea First Brand ...

Tesla's Cybertruck has been delivered to its first owner in South Korea, singer Kim Junsu, amid rising sales and interest.

During one of the promotional events of his upcoming film Harbin, Hyun Bin opened up about his son and revealed that he was ...

Who will make the cut to be in South Korea’s newest K-pop group? CNN follows seven hopefuls during the final week of training ...

Hence, the top strategy used by Korean cosmetics brands is to sell their products to Korean celebrities. Storytelling using Korean celebrities as brand ambassadors, and streaming advertisements ...