It was in December 2013 when Kanye West struck the most consequential deal of his life that would make him a billionaire in only a few years – a shoe collaboration with Adidas. The Yeezy Boost ...

The brand’s popularity is further accentuated by several collaborations with legendary figures of all backgrounds, including Kanye West ... the Adidas logo is a simple method to confirm the ...

The release of Air Jordan sneakers revolutionized the world of casual kicks. A shoe released 40 years ago has become a global icon for sneakerheads around the globe.

In fact, it was his baby, Yeezy, that became a key to Ye’s billionaire claim a few years back. However, even before his ...

Jerry Lorenzo, founder of Fear of God ATHLETICS and the Global Head of adidas Basketball ... Lorenzo has worked with everyone from Kanye West, Justin Bieber, Gigi Hadid, Selena Gomez, and the ...

Jerry Lorenzo recently unveiled a striking “Derrick Rose” II Basketball sample on Instagram. See the photos and details ...

With Kanye West's Yeezy line now fully in the rear-view for Adidas, a new foam clog has emerged ... a number of similarities to the dynamic Yeezy shoe. The newer model's mold features quite ...

The Adidas Fear of God Athletics 2 Basketball, which is touted as Lorenzo’s first performance basketball sneaker, was ...

A$AP Rocky and PUMA have redefined innovation with the Mostro 3.D Slip-On, an avant-garde sneaker crafted through a ...

Kanye West, now Ye, has managed to turn controversies into headlines and ideas into billion-dollar ventures. For someone who has built a global brand with so much hype surrounding it, some of his most ...

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The turnaround followed a fall in 2023, when profits were hit by the termination of Adidas's partnership with Yeezy, the streetwear label founded by Ye – formerly Kanye West. Summer 2024 ... whether ...