Jaguar plans to spend £1.5bn on developing its controversial new all-electric vehicles, which have drawn comparisons to Barbie’s car and the FAB 1 from Thunderbirds. Adrian Mardell, the boss of ...

The internet has passed its verdict on the new Jaguar rebranding: Guilty of destroying a legacy. With all due respect to netizens shaking their heads in disbelief, this verdict has been passed ...

A world-renowned Jaguar restoration expert has died after being attacked in his home. Police have launched a murder investigation after John Brown, 82, suffered the “serious” assault in ...

Everyone is talking about the Jaguar rebrand. The 30-second launch video, which dropped four days ago, has come in for particular attention. The choice of actors and the lack an actual vehicle in ...

Jaguar. The ‘J’ bit of JLR is struggling. And that’s being kind. All its Le Mans racings wins, gorgeous E-Type memories and heroic XJ220 supercar aren’t relevant to new money buyers.

This week Jaguar unveiled its forthcoming rebrand to accompany its push toward all-electric vehicle manufacturing. The auto brand has described its new philosophy as “Exuberant Modernism ...

As promised, Jaguar has followed up on its controversial relaunch effort with the unveiling of the Type 00 concept grand tourer. Representing the first of a new wave of EV concepts from the ...

Jaguar Land Rover has changed its branding, and the reveal is causing people to take a second look. In a post on X, formerly Twitter on Tuesday, the luxury vehicle company shared a video with a ...

The Jaguar Land Rover managing director is defending the British luxury car company after its recent rebranding spurred backlash on social media. Jaguar debuted its new logo and slogan ...

The new logo emphasized the brand's posh English pronunciation "Jag-you-are". Prior to its relaunch as an electric-only brand, luxury car manufacturer Jaguar announced its 'new era ' by unveiling ...

Recent comments from a head marketing director at Jaguar are now drawing attention after the brand launched a polarizing rebrand of the luxury car company this week. During an appearance at the ...

The Jaguar Land Rover managing director is defending the British luxury car company after its recent rebranding spurred backlash on social media. Jaguar debuted its new logo and slogan ...