There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Jaguar will cut its showrooms from 80 to around 20 by 2026, as it looks to target the wealthiest parts of the country with ...

The managing director of luxury car brand Jaguar has said he was disappointed by the 'vile hatred and intolerance' in ...

British automaker Jaguar, under Tata Motors, is going all-electric with a fresh logo, branding, and three new EVs by 2026.

That iconic 'Leaper' logo depicting a wild cat pouncing mid-air? That's gone — plus, the brand's latest ad features a group ...

Earlier this week, Jaguar announced a rebranding that has been slammed by social media users and critics as "woke" and ...

Through Jaguar's "Exuberant Modernism" rebranding strategy, the brand signals to buyers that the time has come for its ...

A photo taken on February 6, 2013 shows the "Jaguar" emblem on a Jaguar XK 150 from 1967 on display on February 6, 2013 at ...

A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a ...

If you’ve been on the internet in the last couple of days you’ll have been hard pressed to miss the news of Jaguar’s rebrand.

Elon Musks playful remark on Jaguars rebranding highlights mixed reactions to the brands shift towards electric vehicles and ...

Its leaping Jaguar emblem will remain, but in a very modified form as the car maker embarks on ambitious and daring plans to become an electric-only luxury brand over the next 12 months.