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Well that worked, didn’t it? Ever since Jaguar revealed its colorful brandscape video the social media landscape has been ablaze with commentary and conjecture. Even Twitterer-in-chief Elon Musk ...

The internet has passed its verdict on the new Jaguar rebranding: Guilty of destroying a legacy. With all due respect to netizens shaking their heads in disbelief, this verdict has been passed ...

Again, see MG Rover for details. Although the potential new customers for a reinvented Jaguar aren’t likely to be among the traditional buyers anyway, the level of animosity when it drip-fed its ...

After a year-long hiatus, the British luxury vehicle maker Jaguar returned to the limelight with a new advertising campaign designed to signal the rebranding and the firm’s pivot to an electrified ...

The Jaguar Land Rover managing director is defending the British luxury car company after its recent rebranding spurred backlash on social media. Jaguar debuted its new logo and slogan ...

Jaguar's managing director has defended the company's rebrand and called out "vile hatred and intolerance" directed at individuals featured in an advertisement. The luxury car brand has been ...

Jaguar debuted its new logo and slogan, “Copy Nothing,” in a promotional video last week. The ad featured androgynous models in brightly coloured, over-the-top outfits, including one man ...

Jaguar, a 102-year old British car company, has just revealed a new concept car. Nothing unusual there: car companies make eccentric models to preview their future metal all the time. But what ...

The Jaguar Land Rover managing director is defending the British luxury car company after its recent rebranding spurred backlash on social media. Jaguar debuted its new logo and slogan ...