Following similar actions by Amazon, McDonald’s, Walmart and Ford, Meta’s decision to dismantle its DEI initiatives is a ...

Where many brands seem to fall short is in confusing their desired outcomes with the reality of their markets.

Diving into the big trends this year for marketing technology, and, yes, artificial intelligence will play a part.

Consumer sentiment has shifted and luxury doesn’t mean the same thing it once did. Brands need to stay ahead by communicating ...

The UAE’s real estate market is in​​ a state of dynamic growth. In Q3 2024, Dubai recorded 50,425 a 38 per cent year-on-year ...

CMOs are embracing AI-driven strategies while entry-level marketers remain skeptical. Can companies close the gap before falling behind?

Consumers expect a personalized experience that resonates with their unique preferences and interests in today's digital ...

Most change management is stunningly ineffective. Here's a middle-out approach that could improve your outcomes.

From chatbots dishing out illegal advice to dodgy AI-generated search results, take a look back over the year’s top AI ...

In the context of social marketing and addiction prevention, TPB suggests that the success of a behavior is influenced not only by attitudes, subjective norms, and perceived behavioral control but ...

Cinco de Mayo, the Kentucky Derby, and Memorial Day are just a few examples of events that will have lots of people paying attention and can make for great marketing themes. Once June has arrived ...

Different types of emails include: Semrush’s Educational Newsletter is a great example of email marketing done right. Each week, we send out educational emails to over 4M+ subscribers.