MARKETING-INTERACTIVE readers, and Happy Chinese New Year to all who celebrate. This festive season saw brands put out innovative initiatives to usher in the Year of the Snake.

PARIS — Actors David Corenswet and Eiza González are starring in the new Boss The Scent campaign as the fragrance brand turns ...

Veteran actor Mukesh Khanna, known for playing India's OG superhero Shaktimaan ... "I starred in one advertisement. It was an ad where I put on perfume, and girls turned to look at me.

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In her last Grand Slam quarterfinal, the Spaniard fell apart in New York. She took the lessons to Gauff in Melbourne, and won ...

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We wanted to come back with a new vision of femininity for today,” explained Sandrine Groslier, global president, luxe fragrance brands at L’Oréal. She said Cacharel is th ...

"Some actors may be ignorant, some may have the privilege but lack the understanding..." Our January mid-month cover star ...

Know the 7 sensitive body parts where perfume can cause harm. Learn how to apply fragrance safely and prevent skin infections ...

Shashank Chourey, founder of EM5, is revolutionizing the perfume industry with high-quality yet affordable fragrances. His ...

Indore-based Shashank Chourey, founder of EM5, pitches his affordable luxury perfume brand on Shark Tank India. Seeking Rs 70 ...