Kanye, alongside Adidas, crafted the design of Yeezy selections which successfully became trending items worldwide. According to FastCompany, Yeezy drove an estimated US$1.7 billion in revenue ...

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Adidas's Yeezy brand collaboration with Mr West was put under review, after he showed a "White Lives Matter" T-shirt design at Paris Fashion Week. Days later, the rapper posted anti-Semitic ...