The study, in the Journal of Marketing, is titled "AI-Human Hybrids for Marketing Research: Leveraging LLMs as Collaborators" and is authored by Neeraj Arora, Ishita Chakraborty, and Yohei Nishimura.

Human beings are animals, evolved from ancestral great apes. We are part of nature and yet unique in many ways. It was once thought that humans were the only animals with culture: the learned ...

Scientists suggest meat consumption was pivotal to humans' development of larger brains, but the transition probably didn't ...

On a farm in the southern American state of Virginia, Dr David Ayares and his research teams are breeding genetically-modified pigs to transplant their organs into human patients. Revivicor ...

By adopting a hybrid strategy that leverages AI's automation and data processing capabilities alongside human empathy and decision-making, companies can deliver more personalized, efficient ...

UChicago center brings scholarship to the public through art of Betye Saar, Otolith Group and Art Institute’s ‘Project a ...

Nov. 14, 2024 — Researchers have found teaching artistic observation to neurology residents contributed to the development of well-rounded physicians with the capacity to be both skilled ...

Artists exploring mankind's interaction with nature and using natural materials in their art are some highlights at London ...

Dec. 5, 2024 — A new study suggests that the fundamental abilities underlying human language and technological culture may have ... the most iconic early human art -- by analyzing 38 genomes ...