Here are three things to stay focused on when generating interest, awareness and demand for a new product category.

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Barbie Land might be freezing, but at least the Barbies can buy chic rechargeable hand warmers and a reviewer-beloved double ...

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I think holidays should be happy occasions, at a minimum, so maybe we could rotate years. But that does not happen.

For those without access to Reformer Pilates, replace the reformer bed with a foam roller and sculpt stronger core muscles ...

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The firm is currently focused on consumer products like mortgages and car loans and looking ... across asset classes or parts ...