If 2024 felt like the year of weir d for consumer brands, which produced such products as beer-infused ice cream, pretzel perfume, and hot fudge sundae-flavored sparkling water, get ready. Marketing ...
Our top picks for flawless coverage - Hydrating, plumping and natural-looking concealers to freshen-up your look ...
Balancing data with experimentation ensures your marketing stays fresh, impactful and adaptable in an ever-shifting landscape.
The policies of the last four years, ranging from technology giveaways to taxpayer-funded patent infringement, have killed ...
The U.S. has eviscerated the patent rights that help to power the innovation engine that drove its past technological and economic revolutions. Economic and historical evidence demonstrates that ...
As marketers hunt for genuine thought leaders, the platform’s professional credibility and targeted reach are proving a winning combination.
When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.
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