Japanese jeans hand-dyed with natural indigo and weaved on a clackety vintage loom, then sold at a premium to global denim ...

Jackson Hole Mountain Resort hosted a whopping 3,320 denim clad skiers this past weekend.

breaking their own record from the previous year of 3,114 people skiing in jeans. The resort offered lift tickets for just $25 in an effort to get as many people as possible out for the record.

For the record-breaking event, JHMR set up roping and mechanical bulls in the Teton Village ice rink. “It was scary, but fun, ...

For the second straight year, Jackson Hole Mountain Resort has set the world record for the most people snowboarding and skiing in jeans ... already there), you'll get to take advantage of ...

JMHR set the previous record with the first iteration of the wildly popular event last year, drawing 3,114 participants. Blue skies and pleasant early-season conditions greeted guests this time around ...

The kind of denim that comes in one length, invariably requires hemming, and leaves behind a vague blue cast ... stretch denim jeans, they managed to develop a key hole in a record-breaking ...