Google is tracking your online behavior in the name of advertising, reintroducing a data collection process that ingests all ...

This, it says, will unlock “new ways for brands to manage and activate their data safely and securely,” while “also giving ...

the decision to not phase out third-party cookies didn’t raise eyebrows. The cookie shutdown was a tricky balancing act in the first place, as Google wanted to offer a cookie alternative that could ...

The UK's data watchdog, the ICO, criticised Google's policy shift allowing "fingerprinting" to track users for targeted ads.

Google will retain third-party cookies in its Chrome browser after years of pledging to phase out the tiny packets of code meant to track users on the internet. The major reversal follows concerns ...

Think cookies are harmless? They could track you, expose you to hackers, or even hike prices on flights and Christmas ...

As 2024 comes to an end, here is a recap of Google's year, which saw some massive AI push, favourable ad revenue, and a ...

The data watchdog described Google’s move as “irresponsible,” raising concerns that even privacy-conscious users will ...

The UK’s data protection regulator has criticised the tech giant over its decision to allow advertisers to ‘fingerprint’ user ...

The UK’s data protection regulator has criticised Google over its decision to allow advertisers to use technology to track ...