The adult babies of Gen Z can cry about strict workplace mores and whine over the anxiety-inducing stress of making a phone call. But they can’t even change a lightbulb, per new data on the ...

In 2025, five major trends are redefining opportunities for Gen Z professionals. Consider how major companies and smaller players are moving to eliminate middle management roles. It’s part of ...

Generation Beta is the successor of Gen Alpha (those born between 2010-2024), which came after Gen Z (1996-2010), and millennials (1981-1996). Generation Beta follows a naming convention that ...

In line with the Greek alphabet, Generation Beta, or Gen Beta, follows Generation Alpha. Members of Gen Beta will be born between the years 2025 and 2039, according to the Australian research firm ...

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Shaped by Millennials and older Gen Z parents, Beta babies will prioritize sustainability and individuality while balancing digital interactions with personal expression. Now, the next generation ...

Liberal parents are now the ones clashing with their conservative sons after the election, according to a New York Times article published Sunday. “When Eli brought a ‘Make America Great Again ...

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Over 20 per cent of Gen Zers saw charging for returns as a red flag, with 17 per cent disliking brands that fail to reward long-term customers. While a smaller number, 8 per cent of Gen Zers ...

The name of the new generation born after January 1, 2025, has been revealed to be Gen Beta, officially the world's youngest generation, according to Mark McCrindle, a demographer and social analyst.

After Week 17, we’ll have a couple more weeks of NFL action to decide who’s facing whom in the postseason, as the road to Super Bowl 59 will truly be locked in. But for now, if you’re ...