As Los Angeles prepares to rebuild after the devastating wildfire crisis this month, Flavor Flav is spearheading an important cause: supporting Black families who have been displaced in the disaster.

Public Enemy member announced the new initiative, created in partnership with GoFundMe and the Black Music Action Coalition, on social media. “This is Flavor Flav in the building,” the musician says a clip posted on his Instagram account.

"Come join your boy Flavor on this campaign, aight? And let's help make L.A. strong," the rapper said in the video