As we approach 2025, I gathered insight from marketers about the changes they anticipate. The executives provide insight on ...

AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting ...

Get ready for the future of paid media campaigns. Dive into the game-changing developments this year, from AI advancements to ...

Unlike traditional businesses that rely on profits to fund growth, platform companies are somewhat special. They can grow ...

In the rapidly transforming marketing landscape, authenticity has become more than just a trendy catchphrase—it's the ...

Wall Street Pepe (WEPE) consistently earns half a million dollars daily. Experts predict it will outperform Pepe Unchained’s ...

Posting deep-dive neighborhood tours on your YouTube channel is an excellent way to ... Even better, it’s one of the few marketing strategies where long videos outperform short ones — perfect ...

As the president of a digital marketing solutions company that provides ... By measuring the performance of campaigns across different channels, businesses can identify areas for improvement ...

Some Kenyans have missed fortunes in 2024 but Baba Talisha, Damaris wa Dama Spares, Bradley Mtall and Gibson Muarge are among ...

This is particularly evident in marketing. Before the COVID-19 pandemic ... CSL settled on seven core benchmarking metrics: activity by channel, channel coverage, web traffic, coverage consistency ...

Very few marketing channels are as fast, enduring, and rewarding as email. The channel continues to offer a direct line to customers’ inboxes, making it one of the most effective ways to reach and ...