As we approach 2025, I gathered insight from marketers about the changes they anticipate. The executives provide insight on ...

AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting ...

Get ready for the future of paid media campaigns. Dive into the game-changing developments this year, from AI advancements to ...

In the rapidly transforming marketing landscape, authenticity has become more than just a trendy catchphrase—it's the ...

Wall Street Pepe (WEPE) consistently earns half a million dollars daily. Experts predict it will outperform Pepe Unchained’s ...

This is particularly evident in marketing. Before the COVID-19 pandemic ... CSL settled on seven core benchmarking metrics: activity by channel, channel coverage, web traffic, coverage consistency ...

Competitive marketers can no longer opt out of martech to automate processes. Instead, you can leverage automation for ...

Devin McDonnell, Executive Producer of Devenio Podcasts, found himself pitching the value of podcasting and videos to ...

Let’s brace ourselves for a hard truth. Trust in marketing measurement is already poor, and left unchecked, it’s poised to ...

Micro-influencers are transforming the marketing landscape by driving more authentic and highly-engaged consumer interactions ...

WLKY Meteorologist Eric Zernich's Christmas evening forecast as some light showers try to move into the metro. Hearst ...

While many in the U.S. are back to work or enjoying the last of Christmas break, many other countries are celebrating Boxing ...