EXCLUSIVE: Louis Vuitton Reveals First Ads With Blackpink's Lisa and Saoirse Ronan
French contemporary artist Laurent Grasso spoke to WWD about working with Nicolas Ghesquière on the campaign shot by Steven ...
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Why is Air France Using Smell in its Premium Marketing Strategy?
Air France introduces AF001, a signature fragrance in its premium lounges at Charles de Gaulle Airport, marking a further ...
Watertown firm MORE Advertising changes hands in management buyout
New CEO Megan Palamé and chief operating officer Beth LePage completed their acquisition this month. MORE ads helped the ...
The Next Frontier of Fragrance: Scenting Your Space With the Scent of Your Skin
Sable Yong is a beauty writer, author, and co-host and co-founder of fragrance podcast, Smell Ya Later. Her debut essay collection, Die Hot With A Vengeance, explores the beauty industry through a ...