But if you're new to this magical world, you might be wondering how to introduce Elf on the Shelf to kids for the first time. There's the whole "don't terrify them" bit with the idea of an elf ...

Justin Timberlake and Jessica Biel posted Instagram photos and videos of the cheeky Elf on the Shelf displays set up for their sons Phineas and Silas in honor of Christmas.

The Clay County Sheriff’s Office shared this video from Taylor Eskridge ... Miller asked if they have an Elf on a Shelf, and what the elf’s name is. The kids said the elf’s name was Max ...

12 — in charge of setting up Elf on the Shelf for their little brother Beau, 7. “I always say our elves are a little naughty. They’re mischievous … But my kids went next level,” Spelling ...

Stacey Solomon has delighted fans with a new 'Elf on the Shelf' trick for kids, which has left them stunned at the ... "Making magic with Joe the elf this morning," Stacey captioned the video on her ...