Gen Z don’t care if you think it’s ‘dumb’ they carry stuffed animals around: ‘Brings me a little bit of happiness’
Similarly, the Squishmallow craze, which predates the more recent Jellycat frenzy, saw Gen Zers and Millennials clamor to get their hands on one of the bulbous stuffed toys. In 2021, a kids store in ...
Millennials and Gen Zers are hooked on plushies — and that's good news for the toy market
Adults are increasingly buying stuffed animal toys to keep for themselves, making plushies "kind of hot right now" according ...