As a D2C company, you can only grow so much and so fast by relying on significant direct customer acquisition efforts. You ...

Let’s brace ourselves for a hard truth. Trust in marketing measurement is already poor, and left unchecked, it’s poised to ...

and the Energizer Bunny of B2B Copywriting. Nancy and her team at HBT Marketing have won 200+ awards for digital direct marketing effectiveness. Now, remember the clips of Nancy Harhut today are ...

Historically, marketers have employed B2B audience tactics that assume decision-makers will be in the office: geofencing the workplace or using contextual or direct ad buys on sites specific to job ...

In the highly competitive B2B (business-to-business) marketplace, the combination of digital marketing tactics and executive ...

This format fosters deeper discussions and can encourage direct interaction with your brand. Mastering thought leadership in B2B content marketing requires dedication, strategy, and authentic ...

Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM ...

Achieving success in marketing necessitates a tailored approach, particularly in the realm of business-to-business (B2B) marketing, where a universal strategy is often ineffective. The evidence ...

The work also echoed the blur between B2B and B2C, a distinction that is far less useful in marketing today. One big question is how this kind of excitement and eccentricity makes it into events ...