Marketing9mon
Goodbye Funnel, Hello Flywheel: How to Build the New Customer Experience (CX)
From funnel to flywheel, a new CDJ is taking shape ... December 2018—January 2019.] For example, combining real-time search data with second-party LinkedIn data can help advertisers reach a targeted ...
Marketing4mon
Flip It, Turn It, 'Bop It!' The Traditional Marketing/Sales Funnel Is Out, So What Really Works?
The Bow Tie: A Funnel for Continuous Marketing So ... key post-sale areas that marketers should capitalize on. For example, when a new customer need is identified via a sales interaction, data ...