Customer sentiment analysis is taking a bold leap forward with emotion mapping, real-time tracking and cultural insights.

Companies can implement clear data collection policies, comply with regulatory standards and promote transparency in how customer data is handled. A solid cybersecurity strategy that supports data ...

The change in technology over the last 20 years has been transformational and, in many ways, has spoiled customers, claims ...

A study by Plant-A Insights in partnership with USA TODAY analyzed which companies offer the best customer service.

While marketing traditionally owns customer experience, today's CX challenges demand involvement from operations, finance, HR ...

Even as large language models have been making a splash with ChatGPT and its competitors, another incoming AI wave has been ...

In 2025, brands need to tap into the loyalty momentum effect and expand on traditional ways of rewarding loyal customers.

TRACARDI is a new HOME for your customer data. TRACARDI is an Composable API-first solution for any company that need inexpensive CDP to intergrate with.

At the same time, the collected data is stored in the cloud in a way that protects the identity of the customer and their movement with the vehicle. “The brands in the Volkswagen Group collect ...

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