This is where the notion of performance branding comes into play as it sits at the inersection of brand and marketing, where ...

Every brand faces tough moments. When customer feedback challenges your brand identity, it’s important to listen and respond. Start by gathering all the feedback. Look for common themes.

The three organizations selected to receive funding in 2024 are: Fort Severn First Nation, a remote fly-in community based in Fort Severn, Ontario. With funding from the Novartis Health Equity ...

Ten years later, the Moosic resident sold Campus Kaizen to Cordance, a North Carolina-based private equity firm — a key ... and a readiness to serve an expanded customer base, per its website.

According to the proposed ordinance, an equity task force would also form, and councilors and all city department leaders would be required to take annual training on “equity, implicit bias and ...

Connecting its rich heritage with the modern game, and articulated through a distinctive and bold new brand, it is designed to resonate with everyone from new and existing fans to the players and ...

The crisis of gender-based violence is urgent. There is #NoExcuse for violence against women and girls. The 16 Days of Activism is an opportunity to revitalize commitments, call for accountability and ...

Advt I am totally for this transition, because I believe that delivering a consistent brand experience across platforms is a hygiene requirement. But is the customer seeking consistent experience ...

Ludo, a game that has brought joy to generations, is experiencing a fresh, strategic overhaul thanks to Zupee, a popular platform for skill-based gaming in India. Zupee is reimagining the classic ...

and the brand outcomes we are privy to for brand leaders as outsiders or audience members are based on that brand's current position in the market, not the path it has been on. We forget the ...

As it continues to shake up its global food portfolio, Unilever has reportedly put its plant-based meat brand The Vegetarian Butcher up for sale. The consumer goods giant has hired Piper Sandler to ...