Dell should have copied Apple’s branding years ago
The company is making its product offerings clearer with some new-to-Dell terms, including ‘Pro’ and ‘Max.’ Dell is ...
PC World5d
Dell drops long-running XPS, Inspiron, and Latitude brands
On top of that, you’ll continue to see older designs sold under their original nomenclature while Dell clears out its existing lines — the XPS 13 and Inspiron 15 models from 2023 and 2024 will ...
Goodbye, Dell XPS
In a bid to streamline, Dell is dropping some of its most iconic laptop brands. At CES 2025 on Monday, the PC company ...
Score a Dell XPS 16 powerhouse for $600 off at Dell today
The Dell XPS 16 is a powerhouse of a laptop and this particular model is on sale right now. It even has a gorgeous OLED ...
30 years later, XPS is dead. Here’s why Dell is killing its flagship brand
Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?
Dell kills the XPS brand
Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.
Digital Trends6d
30 years later, XPS is dead. Here’s why Dell is killing its flagship brand
Table of Contents Dell is the brand Meet the Dell Plus and Dell Pro Premium Does it work? Over the past 30 years, Dell’s XPS brand has grown ... In this case, as replacements for the Latitude ...
The Verge5d
Dell kills the XPS brand
They’re spiritual successors to outgoing Dell Latitude laptops. Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.
Dell kills XPS, Inspiron, Precision, and Latitude brands, reworks PC offerings
Dell's 2025 laptops are now available for order, marking a significant departure from nearly three decades of tradition. The ...
Android Authority6d
Dell abandons XPS, Inspiron, and its other classic brands in favor of new branding strategy
Dell is simplifying its lineup, removing XPS, Inspiron, and other classic brands from the mix. The new family is divided into Dell (entry), Dell Pro (mid-range), and Dell Pro Max (high-tier).
Stuff5d
Bye, XPS: Dell has renamed all of its laptops and desktops to confuse you
I’ve seen some crazy tech re-branding exercises in my time (hi, Intel), but Dell’s latest move is absolutely staggering. The company’s performance-based XPS laptop line will no longer be called XPS ...