At the DealBook Summit, seven sports stars and experts discussed how building a brand as an athlete has changed.

Nike stepped in something, and it stinks. After decades of stellar sales and stock performance, the company has slipped into ...

This week in branding news, Cheerios bulked up, Orangetheory dialed back its intense look, and the NBA took a risky shot with a recreation of its iconic “Jingle Hoops” ad. Here’s everything you need ...

Nike Inc. Chief Executive Officer Elliott Hill is about to face his first earnings call since accepting the top job in ...

When Sam Mendes’s new quartet of Beatles biopics was announced, the internet predicted with almost eerie accuracy who would ...

Elsewhere, the company has risked alienating sneaker enthusiasts with lawsuits. It tried to throw new sneakers and other gear at waning consumer enthusiasm, to little avail. Finally, Chief Executive ...

It’s been a long time coming, but sneaker reselling is finally dead. The “Black Cement” 3s dropped this year and are sitting ...

The best retro sneakers are having quite a moment right now. Read on to find out about the trend that's back from the past.

SAO PAULO (AP) — Brazil soccer extended its kit deal with Nike by 12 years to 2038 on Friday. A person familiar with the agreement told The Associated Press it was worth $100 million per year ...

Parents are being warned to be mindful of the Christmas adverts their children watch this festive season. As we approach December 25th, our television screens, bus stops, and shop interiors are ...

Demand for sportswear from running shoes to joggers and yoga mats slowed down for leading firms such as Puma, Adidas, Nike, Skechers and Asics, halting their sprint since the easing of the Covid-19 ...