The Other Game
At the DealBook Summit, seven sports stars and experts discussed how building a brand as an athlete has changed.
Nike Unveils Its New CEO’s Turnaround Plan. Can It Get Its Mojo Back?
Nike stepped in something, and it stinks. After decades of stellar sales and stock performance, the company has slipped into ...
Cheerios get protein-ified, Sandisk catches a vibe, and the NBA recreates its iconic ‘Jingle Hoops’ ad
This week in branding news, Cheerios bulked up, Orangetheory dialed back its intense look, and the NBA took a risky shot with a recreation of its iconic “Jingle Hoops” ad. Here’s everything you need ...
Nike CEO Gets First Shot at Selling His Plan to Bring Back Cool
Nike Inc. Chief Executive Officer Elliott Hill is about to face his first earnings call since accepting the top job in ...
Rui Hachimura’s Exclusive Air Jordan 1s Are Finally Being Released
The arrival of Nike e-commerce images is a sign that the release of the Rui Hachimura x Air Jordan 1 Low OG “Oatmeal” isn’t ...
The Most Memorable Shoe Commercials in Recent History: Steve Madden’s ‘Big Head Girls,’ Run DMC’s ‘My Adidas’ and More
When Sam Mendes’s new quartet of Beatles biopics was announced, the internet predicted with almost eerie accuracy who would ...
Can Nike become cool again under its new CEO? Analysts have these near-term doubts ahead of earnings.
Elsewhere, the company has risked alienating sneaker enthusiasts with lawsuits. It tried to throw new sneakers and other gear at waning consumer enthusiasm, to little avail. Finally, Chief Executive ...