CEO of Omnicom Health Group, Matt will lead and connect Publicis’ global health vertical, designing and implementing a shared vision and strategy for the companys ...

The Singapore Manufacturing Federation (SMF) and Mandai Wildlife Group have launched the Green Excellence Programme to aid ...

EDMUND TIE & Company has officially rebranded as ETC (宜迪产业咨询公司) to mark its 30th anniversary. ETC said the rebrand underscores ETC's unique ability to combine deep local expertise with a ...

It also plugs the retailers into Amazon’s existing advertising customers, as brands already using Amazon’s ad system can ...

“As streaming continues to dominate viewing habits, companies like Foxtel and Paramount leaned heavily into their on-demand ...

The actors just released 'True to Texas,' an ad asking for members of the Texas state legislature to increase incentives to lure productions to Texas.

Ad Age sat down separately at CES with two of advertising’s leading men—WPP CEO Mark Read and John Wren, chairman and CEO of ...

The annual Wide-Format Impressions 150 showcases the largest and most influential companies within the United States and Canada based on their annual wide-format sales volume for 2024. Imagine's ...

WPP, which only won the account in October, established a bespoke Team Starbucks unit to support the coffee chain’s ...

The Haymarket Media Group creative director reflects on the significance of community in advertising.

Leveraging viewer data to identify and target users is the sine qua non of CTV advertising, and the closer channels can bring advertisers to the viewers, the more revenue they can bring to their ...