Actor Keegan-Michael Key returns for this year’s marketing push, which aims to build brand loyalty, Noha Abdalla shares.

Walmart is known not for making rash, sudden, bold moves. Rather, its M.O. is to deliberate on big changes it makes, a ...

Say goodbye to generic travel ads. Agoda's Matteo Frigerio, talks about using AI to craft personalised video ads that speak ...

Two Game-Changing Innovations in Smart Pool Care and Environmental Stewardship LAS VEGAS, Jan. 6, 2025 /PRNewswire/ -- Beatbot, the brand behind the world's most innovative robotic pool ...

“This idea was many years in the making ... vintage and modern elements that feel distinctively “WhataWrangler.” The colors, designs, and logos were carefully chosen to tell the story of both brands ...

By championing the 12-point ANA Growth Agenda and the CMO Growth Council, the ANA drives actionable change ... NASA selected 15 visionary ideas for its NIAC (NASA Innovative Advanced Concepts) program ...

CMO Jonathan Mildenhall explains how Rocket Companies is trying to own the homeownership journey through a brand refresh and ...

Brown-Forman (BF.B) (BF.A) announced a series of strategic initiatives. Brown-Forman has restructured its executive leadership team. This ...

Chili's sales have been growing, partly thanks to Gen Zers attracted by social media and dining value meals like 3 For Me and ...

After Meta announced it was ditching fact checkers, Alex Schultz, the company's chief marketing officer, said in an interview with Business Insider on Tuesday that the election of Donald Trump as ...

Comscore (SCOR) announced the appointment of Jackelyn Keller as its Chief Marketing Officer, CMO. Keller brings expertise in linear TV, streaming, digital and programmatic advertising, product ...

Rocket overhauled its branding to tell a new story to a new customer. Name the most popular, memorable brands in America and ...