In 2024, brands effectively tapped into Gen Z's unique preferences by embracing trends, influencer culture, and authentic conversations. We look at some of the Gen Z-focused marketing campaigns that ...

Retailers can use the market research and data-driven insights they collect from customers to create products that resonate ...

Social media fuels beauty trends as Gen Z drives growth. Sephora excels with store-in-store success, catering to evolving ...

Samsung lost the foldables crown in 2024, and I think it's down to a slow pace of upgrades and a caution over robbing sales ...

And because it’s Dacia you can expect to pay a fraction of the price of other brands, with it set to cost around £20k. From ...

ABND's Kunal Vora highlights how Gen Z’s focus on sustainability, personalisation, and authenticity is transforming branding ...

Brands are set to amp up their influencer budgets in thanks to the increasing trust Gen Zs repose in popular content creators ...

Singapore remains an important market for luxury brands (Photo: Samuel Isaac Chua/EdgeProp Singapore)2024 has proven to be a ...

Social media plays a distinct role in Gen Z's skincare journey, with different platforms serving specific purposes ...

Influencers are now monetising their presence, and building new means of income via subscriptions, branded merchandise, and ...

Retailers have to start understanding Gen Z. They’re in their late teens to mid-20s and have purchasing power that will reach ...

As the technology matures, consumers can look forward to better and cheaper alternatives. Read more at straitstimes.com.