Brands should focus on creating exceptional products because the product itself is what defines the brand’s value.

A brand value proposition is a statement that summarizes the benefits, features, and values that your brand offers to your target audience. It answers the question: why should customers choose you ...

When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.

We are all well aware that launching a product with a compelling Brand Value Proposition that resonates with multiple stakeholders has become fundamental to gaining reimbursement across Europe and ...

But there’s more to it than is visible on the surface; we’ve also done a lot of work on our brand proposition – the ideas at the heart of how we describe ourselves as an organisation. The updated ...

“Because we have this three-pronged business, we wanted to sharpen our brand story and make sure it was clear what all we do,” she says. Pamela Brown FormanElizabeth Joy Sanders ...

Brand positioning is the full view, often made up of component parts that include all or some of: Brand Proposition... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it ...

Our Brand Services team knows our brand. And they're here to help. Reach out with any questions you may have about our creative brand platform, brand proposition, or specific brand assets.

Consumers are always connected to a brand regardless of where and when they are, which completely changes the value proposition for brands. For example, Hotels.com showcased how fast its mobile Web ...

N Brown Group has appointed Dene Jones, former customer director at Very, as CEO of retail, succeeding Sarah Welsh, who is ...