Brands should focus on creating exceptional products because the product itself is what defines the brand’s value.

When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.

Leerdammer has launched a new TV advertising campaign that highlights the brand’s “deliciously different” proposition with a ...

Ardonagh Advisory has revealed that it will change its name to Everywhen as part of a major rebrand. The UK platform of the ...

In addition to driving the expansion of the annual flagship Women in Agribusiness Summit, Synkovska and her team will work to ...

Retail Week recently asked 1,000 UK consumers to name, unprompted, the retailers and brands they feel provide the best ...

Growing a Events Based Company in the Era of Booming Tourism in India. We assumed that our Client named ABC EVENTS COMPANY wants to initiate and grow its business operations and be in the race with ...

The Proposition and The Road director John Hillcoat once made a short film within the world of Red Dead Redemption.

Pro tip: Don’t try to reach everyone all the time; be intentional about the frequency, channels, and messaging of your ...

The overlap between Leica and Panasonic's technology brings into question what a brand name truly means, but Richard Butler ...

It’s also the result of a year of working on brand proposition, making changes to the marketing team and how and where its budget is invested, and “inching closer to where we want to be”, says ...

Hugo Boss is positioned for growth with strong cost control and positive sentiment. Read why HUGPF stock offers value with a ...