Overhauls of ‘heritage brands’ raise the question: How important are our products to our identities?
A spate of iconic rebrands in recent weeks have left some people reeling in a consumerist society where what we buy says a ...
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Jaguar unveils new logo and look as it prepares its electric future
The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026.The new logo is produced in a ...
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Macy's misses quarterly net sales expectations
The Macy's logo is pictured on the side of a building in down town Los Angeles (Reuters) - Macy's on Monday missed Wall ...