Discover expert-backed methods for finding your true bra size, understanding breast shapes, and selecting styles that provide ...

A well-fitting bra shouldn’t move about or rub the skin ... but which also means I am going to struggle and wriggle and curse while getting it on and off.

So could AI bra fittings be the future? Being taken for my first bra fitting wasn’t something I was excited about as a teenager. It felt embarrassing to have a stranger enter a changing room ...