Steve Hogan, CEO of Florida Citrus Sports, explains how he and his team made the Pop-Tarts Bowl one of the highest rated games in college football.

It's not every college football bowl game that features ritualistic sacrifice of a bowl game mascot after completion of the game. But then, not every team gets to play in the Pop-Tarts Bowl.

No. 16 Miami lost the Pop-Tarts Bowl to No. 19 Iowa State on Saturday, a game that produced a thrilling 42-41 result in favor of the Cyclones. Heisman Trophy finalist Cam Ward was brilliant in his ...

A. The first Super Bowl took place back on January 15, 1967, and was played at the Los Angeles Memorial Coliseum in Los Angeles, California where the Green Bay Packers defeated the Kansas City Chiefs.

It's fair to say that after just two years the Pop-Tarts Bowl has been a massive success in college football. The Kellogg Company, which bought the naming rights to the game in 2020, changed the name ...