Generative AI uses actual data trends and analyses to develop topics such as copywriting, design, videos, audio and content personalization.

McDonald's is undoubtedly one of the biggest names in fast food around the globe. However, this doesn't mean it hasn't made ...

Generative AI technology has become Meta’s priority, directly impacting the company’s business and potentially paving the ...

The country of Zimbabwe has been through rapid transformation in the last years, impelled by digital technologies. From e-commerce and online education, digitization renews industries and presents ...

Almost all industries, including digital marketing, are being taken by storm when it comes to automation techniques.

Emerging technologies, particularly artificial intelligence, and shifting consumer expectations mean that marketers must adapt.

Whether it is personalisation at scale, omnichannel customer experiences, or self-serve customer journeys, Gen AI is powering ...

In this fast-moving digital world, where innovation and competition define the tech landscape, having a strong brand identity ...

Atlas started as an intern at Tommy Boy Records in 1995 while attending City College in New York before being tasked with heading Tommy Boy Black Label three years later. In 2000, worked at ...

Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...

A strategy’s execution is its riskiest moment because it is the point when any miscalculations have a tangible cost. One way to reduce that risk is to repeat a process over and over in an ...