Mattel will celebrate its 80th anniversary with a limited edition collection of the brand's most iconic products ...

Circana™, a leading advisor on the complexity of consumer behavior, today announced the winners of its 14 th annual Toy Industry Performance Awards. The awards recognize the best-selling and top ...

The world of collecting features many subgenres, and NFL memorabilia and classic toys are two prominent categories. A collaboration that appeals to collectors from both sides is here: Mattel Creations ...

Classic Toy Trains new products for February 2025 including custom run MTH items, Lionel, and a new special issue.

Barbie is in her mid-60s & still going strong, but she's not an antique yet. Pull back the pink curtain & discover the ...

The Sarasota Toy Museum in Sarasota is a whimsical treasure trove of childhood memories waiting to be discovered. Ever had ...

The Sarasota Toy Museum in Sarasota is a delightful journey through classic playthings and cherished memories. This isn’t ...

Diverse Snow White Remake Is Latest Film To Anger Anti Woke Crowd. Buy NEW Disney Holiday Princess Snow White Barbie Doll ...

President-elect Donald Trump’s proposed tariffs on China, Mexico and Canada threaten to raise prices for toys, cars, shoes, ...

The Barbie IP got a big boost in 2023 with the release of the Margot Robbie-starring “Barbie” movie, and the iconic doll only got more popular from there, with celebrity collaborations with everyone ...

One of Mattel's most recent additions to its Barbie lineup is Aaliyah, created as part of its Barbie Music Collector Series. As a '90s R&B icon, Aaliyah undoubtedly deserves a spo ...

She’s a Barbie girl. Aaliyah has joined the hallowed halls of legendary singers immortalized in Barbie form by doll maker Mattel. The collectible Barbie, which celebrates the artist’s enduring ...