In recent years, digital marketing has revolutionized various industries, and the automotive sector is no exception. The way ...

While Print demonstrated 9% increase, Television showed a growth of 3%. Radio experienced the highest growth of 25%, ...

The editorial teams at Automotive News and our Crain Communications sibling publication Ad Age have put our heads together for the inaugural Global Automotive Marketing Awards — the GAMAs.

As the automotive industry faces a rapidly changing landscape in 2025, Team Velocity invites industry leaders, innovators, and decision-makers to its highly anticipated Automotive Leadership ...

Most automakers saw gains in new vehicle sales in the U.S. in 2024 compared with the year prior as more inventory and higher incentives led to a surge of sales in the final months of the year.

Data-Driven Insights for Auto Campaigns Explore how the auto industry ... His innovative approach to integrated marketing combines branded content, display advertising, and commerce driven media ...

On today’s Marketing Matters, Colin Carrasquillo shares how dealerships can foster stronger relationships with their vendor partners ...

The FTC and Maryland’s attorney general have accused a Northern Virginia-based car dealership group of false advertising and pressuring customers to buy add-on services they didn't want.

In the two-wheeler segment which fell 18%, rising rural incomes, fresh models and EV disruption may revitalise growth after ...