Adding coloring gives the appearance of a naturally aged, premium tequila and, therefore, makes it seem more desirable. Reposado may also get its color variations from the blending process.

Blanco identifies tequila that is not wood-aged and that is bottled 60 days after distillation. A reposado has been aged in oak barrels between two and 12 months. Tequila aged in oak barrels from ...

Opinions expressed by Forbes Contributors are their own. You can find me at the confluence of food, beverage and travel. Think pink. It’s what a lot of today’s hottest tequila brands are doing.