Businesses need first-party data to drive their marketing strategies and enhance ... GDPR and the upcoming DPPA Act, and the impact of cookie deprecation on first-party data strategies.

the potential breakup of Google’s browser and advertising business would likely be even more disruptive to the industry than the long-running third-party cookie deprecation saga has been over th ...

The world of digital marketing in 2024 has been nothing ... In April the deadline for third party cookie deprecation moved from end of 2024 to 2025, conceding to the concerns the CMA raised ...

What's next in B2B advertising? Dive into Google's market shifts, LinkedIn’s UX improvements, Reddit’s testing advancements, and more.

Premium brand of better-for-you crackers, cookies, snack bars, and baking mixes expected to spur growth and diversify revenue base Enhances Flowers' growth by adding a scaled, better-for-you snacking ...

What is clear at this moment in time, is that Google is looking more fragile than ever as an advertising channel. While waiting for ... strategies in place having prepared for the depreciation of ...

As we close the chapter on 2024, it’s evident that the year has left a profound mark on the advertising industry in the region. The convergence of technology, creativity, and cultural shifts has ...

Off site advertising ... their existing channels and first party data, but it has arrived at a moment of great disruption in the world of marketing. Traditional TV viewership continues to decline at ...

As with most retailers, everybody’s looking for alternative revenue streams, whether it’s advertising ... deprecation of cookies, is that consumers want personalization at the same time that they want ...

In the UK, Google accounts for more than 90% of all general search queries, and more than 200,000 UK advertisers use Google’s search advertising, according to the CMA. Worldwide, Google's at 89.74%, ...