Dotdash Meredith’s Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual ...
With the deprecation of third-party cookies looming ... have advancements in marketing cloud technologies, specifically native cloud applications for data and identity, impacted marketers ...
Measures undertaken by marketers from the United States to counter the impact of the deprecation of third-party cookies as of September 2020 ...
Marketing and advertising are experiencing an unprecedented era of transformation. Multiple market factors are at play: the potential deprecation of third-party cookies ... The AI Overview feature's ...
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