When a still young and upstart Nike, best known for its track & field shoes, signed a young basketball talent out of North ...

Basketball coaches and players share their picks for the best basketball shoes to improve your game — plus, the criteria to look out for when shopping.

There was an abundance of sneaker endorsement deals signed in 2024.

Colorado cornerback Travis Hunter has had a December to remember, having inked a deal with Adidas on Dec. 12 and won the ...

Below is Sports Illustrated's Kicks On SI's list of the ten best post-holiday sneaker deals of 2024. adidas AE 1 Low "Nick's ...

FALL RIVER — Christmas will come early for the Durfee High boys and girls basketball teams ... the Durfee high school boys and girls team with all new Adidas shoes. Sanon is one of 10 ...

having inked a deal with Adidas on Dec. 12 and won the Heisman Trophy two days later. However, according to Hunter, the deal was even sweeter than the average athletic shoe contract. The top NFL ...

From the athletes changing the women’s sneaker game to Mike Tyson becoming a heavy hitter in the cannabis industry, here are ...

From the power of Pharrell to performance becoming the new lifestyle and the revival of brick-and-mortar retail.

Derrick Rose will premiere his debut short film focusing on the city of Chicago on 'Derrick Rose Night' a night honoring the former NBA star.

The Christmas season is often associated with giving, and what better way to celebrate the holidays than unwrapping new sneakers? The basketball shoe landscape awaits new drops every year during the Y ...