The benefits of closed-loop measurement extend beyond replacing third-party cookies. Connecting the dots of a customer's journey among different touchpoints and channels enables a much more holistic ...

2024 was a year of hectic change for ad measurement. Third-party cookies may have been given a reprieve by Chrome, perhaps even an indefinite lifeline. But, still, user-level data is running dry, to ...

Dotdash Meredith’s Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual ...

According to the company, when other browsers started blocking third-party cookies, advertisers and sites began putting up workarounds. In many cases the workarounds were actually worse for ...