There’s one stand-out star in Sainsbury’s Christmas advert this year. From heart-warming monsters under the bed to lovable bears, every year Christmas-themed adverts pluck at our heartstrings ...

Soon we won't be able to go anywhere without seeing an advert for Christmas and Sainsbury's has launched this year's TV ...

After all, we know that Christmas adverts are the true markers of starting the festive season – right? Sainsbury’s has now released it’s advert for 2019 and, although it takes a completely ...

While today's festive marketing tends towards schmaltzy, piano-laden stuff, in 1909 Sainsbury's was taking ... While a festive ad of this gumption sits awkwardly now, readers at the time were ...

It perfectly encapsulates the Christmas Spirit. Finally, at number one is Sainsbury's 2014 advert recognising 100 years since the start of World War One, and the Christmas Truce football match.

Sainsbury's Christmas trading period covered the nine weeks from 1 November 2020 to 2 January 2021. For the 15 weeks to 2 January, like-for-like sales, which strip out the impact of new store ...