Axios Visuals Audiences have splintered into several information bubbles, based on ideology, wealth, jobs, age and location — making it nearly impossible for big brands to reach every consumer. Why it ...

The Swedish plant would be used to build niche models. One possible candidate would be a high-end Opel crossover that GM is thinking of building.

Ritson highlights niche marketing as another powerful strategy. Mid-sized brands can target a specific audience or product ...