Axios Visuals Audiences have splintered into several information bubbles, based on ideology, wealth, jobs, age and location — making it nearly impossible for big brands to reach every consumer. Why it ...

Ritson highlights niche marketing as another powerful strategy. Mid-sized brands can target a specific audience or product ...

Influencers bridge the gap between brands and their target audience ... Influencers with highly engaged audiences in your niche are often more effective than those with large but generic followings.